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About Stratify

Built for one
niche.
Mastered.

Premium, conversion-focused web design built exclusively for South Asian businesses.

RA

The story

The best South Asian businesses in the country deserve better websites.

South Asian-owned businesses in the UK — weddings and events, restaurants, retail, professional services — represent a multi-billion pound economy. The work is spectacular, the standards are world-class, the investment is enormous. And yet, business after business sends customers to a website that undermines all of it.

Outdated layouts. Slow load times. No clear pricing. No trust signals. No story. By the time someone arrives on a call with you, they've already half-talked themselves out of it.

Stratify exists to fix that. We build websites that make the sale before you've even picked up the phone. Sites that look as premium as your business, that rank on Google and AI search, and that are engineered — line by line — to convert more of your existing traffic into paid customers.

We work exclusively with South Asian businesses. Not because we can't work elsewhere — but because focus makes everything sharper. We know your clients. We know the trust signals that matter. We know the cultural context. And that specificity is what sets our work apart.

How we work

Principles that shape every project.

I.

Niche over everything

We don't do everything for everyone. We do one thing, for one community, exceptionally well. That focus means faster results and sharper insights for every client.

II.

Revenue, not aesthetics

A beautiful site that doesn't convert is a decoration. Every design decision we make is weighed against one question: does this bring in more enquiries?

III.

Direct access, always

You deal with Rithek directly. No account managers, no junior handoffs. The person you spoke to in the call is the person building your site.

The founder

RithekAgheda.

Founder & Lead Designer, Stratify

I started Stratify after noticing the same pattern across South Asian businesses — extraordinary product and service, underwhelming websites. They were winning tens of thousands of pounds worth of business off the back of word of mouth and Instagram alone. I wanted to find out what would happen if the website was actually doing its job.

The results were immediate. More enquiries. Better quality leads. Clients arriving pre-qualified, having already decided they wanted to work with the business before anyone had spoken to them.

That's the standard I hold every Stratify project to. And it's what I'll bring to yours.

The process

From call to live site in two weeks.

Step 01

Discovery call

We talk through your business, your clients, and your current challenges online. 20 minutes, no pitch.

Step 02

Audit & strategy

We audit your existing online presence and map out exactly what the new site needs to do — and why.

Step 03

Design & build

We build and iterate until you're proud to send prospects there. Fast, clean, mobile-first, conversion-ready.

Step 04

Launch & hand over

Live walkthrough call, full handover, and on Growth Partner — ongoing monthly support from day one.